About us

Giving with meaning.

A simpler way to give thoughtfully.

Our mission

what.gift brings wishes and people together, so choosing a gift starts with what matters to the person receiving it.

Help people give thoughtful gifts and feel more connected.

Our story

what.gift began with a need our founder, Jonny, saw in his own life: a better way to buy gifts. Coordinating gifts through WhatsApp groups and spreadsheets was cumbersome, and existing apps fell short. He envisioned an approach built around the people giving and receiving.

Meet the founder

Jonny Haskins

Founder

Jonny has always believed in the power of a well-chosen gift. He started what.gift to make giving and receiving more personal, and to help people choose gifts that will be treasured.

Jonny also created whathotel.io, an interactive map for finding Marriott properties and planning how to use Bonvoy points.

Jonny on LinkedIn

Our values

Personalisation
Sustainability
Shared success

We believe in considered choices, gifts that people value and sharing success with the people who help make it possible.

Behind the scenes

We’re learning, designing and refining what.gift, with feedback from real people helping shape what comes next. Our aim is to make thoughtful giving easier as we grow.

Our commitment to sustainability

We want to encourage considered choices and gifts that people will value and use. As what.gift grows, we aim to build responsible practices into the way we work.

Making an impact

We want what.gift to be more than a business: a movement towards more responsible consumerism. When we make a profit, our intention is to share our success with our community and our team.